Apple launches new program for its App Store to help lesser-known developers

Apple has launched a new developer campaign on its App Store called Founders, which aims to put certain developers in the spotlight with editorial support across Europe, as well as celebrating the apps that are currently available.

There are three developers participating in this new initiative, as turborilla (opens in new tab), snow printing studios (opens in new tab)and studio nothing (opens in new tab)all chosen by Apple because of their potential for growth, innovation and how their apps can reflect the countries in which they are based.

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