Apple has launched a new developer campaign on its App Store called Founders, which aims to put certain developers in the spotlight with editorial support across Europe, as well as celebrating the apps that are currently available.
There are three developers participating in this new initiative, as turborilla (opens in new tab), snow printing studios (opens in new tab)and studio nothing (opens in new tab)all chosen by Apple because of their potential for growth, innovation and how their apps can reflect the countries in which they are based.
It also means they will get editorial support for the App Store, so you can spot some stories or additional content with them in the ‘Today’ tab when you open the store on your iPad, iPhone or Mac, or maybe through a newsletter and social media handles.
Encouragingly, this seems to give smaller developers what they deserve on the App Store, to help shine a light on projects where your marketing budget may be next to non-existent. This is a great start, and there is so much more that can be done for this program for other developers.
Review: More developer support is always welcome
If you head to the App Store, you’ll likely see something similar to the above, where football players, Call of Duty, and popular game icons featured over the years will shine. But for someone just starting out in the store, it will be hard to break through.
Since the App Store’s launch in 2008, it has grown from a respectable market stall to a supermarket of stratospheric proportions, but that doesn’t mean Apple has forgotten about budding developers. This is where the Founders can do very well here, especially for Europe.
Having extra support and exposure on Apple’s newsletters, social platforms, and of course the App Store will help these thousands of developers, not just the three featured above.
However, while it’s a great start, it would be nice to see other features in areas where Apple is trying to help underrepresented users, like accessibility. As iOS 16 and other software updates are scheduled to arrive later this year, we’ll see other underrepresented developers who can take advantage of what’s to come for visually and hearing impaired users.
Currently, when you are in the Apps tab of the App Store, you have to scroll through the featured graphics of many categories until you almost reach the bottom where the accessibility apps are.
We’re going to see that become more prevalent, and we’re also going to have developers in the new Founders program that are introducing this category in every aspect.
Regardless, it’s a great start for developers with this program and encouraging that a giant like Apple is clearly trying to take care of other developers who just want to make their apps better known.