It looks like we’ll have to wait longer for She-Hulk’s Marvel Cinematic Universe (MCU) debut. Fortunately, however, the delay will not be prolonged.
For those who may have missed the news: She-Hulk: Attorney at Law, the next MCU TV series coming to Disney Plus, has a new release date. However, Marvel fans are being forced to wait another 24 hours for his arrival, with She-Hulk landing in Thursday, August 18 – was originally scheduled to be released on Wednesday, August 17th.
New Marvel hero. Every new night. New episodes of Marvel Studios’ #SheHulk: Attorney at Law are streaming Thursdays starting August 18, only on @DisneyPlus. pic.twitter.com/oc6WVN2CtBAugust 3, 2022
So what’s the problem here? Marvel Studios has established a routine of releasing its Disney Plus shows on Wednesdays since the first season of Loki was released in June 2021. Why change things up now? It turns out that moving She-Hulk’s release date to Thursday actually makes a lot of sense.
For starters, Marvel’s latest TV venture won’t have to fight the next big Star Wars production – read our guide on how to watch Star Wars movies and TV shows in order – for audience attention.
Andor, the upcoming Star Wars TV series, arrives on Disney Plus on Wednesday, September 21. The show will focus on Diego Luna’s Cassian Andor as he evolves from a deadbeat rogue to a key member of the Rebel Alliance, and follows in Obi-Wan’s footsteps. Kenobi and The Mandalorian at midweek launch on Disney streamer.
If She-Hulk had kept its own Wednesday release time, the two shows would have competed for viewers when Andor’s mid-September arrival rolls around. This would mean that the final four episodes of She-Hulk will be released on the same days as the first six of Andor – Andor will premiere on September 21 with a three-episode premiere, hence its highest episode count in that context.
Why does it matter? Well, two major Disney-owned franchises facing off aren’t in the studio’s best interests – nor is it a good thing for Marvel or Lucasfilm, who produced She-Hulk and Andor, respectively. The two Disney subsidiaries were already competing for viewers in June, when a few episodes of Ms Marvel and Obi-Wan were released side-by-side — a launch strategy that, at the time, we said would lead to a show struggling to lure in viewership numbers. that deserved
As reported by SambaTV (opens in new tab), Ms Marvel was only broadcast in 775,000 US homes in the first five days after it premiered. Okay, there must be other extenuating circumstances behind that low number – Ms Marvel’s positioning as a Gen-Z-style show, its relative obscurity among general MCU fans, and its unknown main star in Iman Vellani being three explanations.
Even so, Marvel clearly struggled to compete against Obi-Wan, a much more recognizable character, when some of his episodes aired simultaneously between June 8 and June 22. subsidiaries, so it’s not surprising to see Disney change course and release She-Hulk and Andor on separate days.
Well, why not release She-Hulk on Fridays? Again, Marvel has previous form to do so, with new episodes of WandaVision, as well as The Falcon and the Winter Soldier, arriving before the weekend. But the answer is actually simple: there is less competition on Thursday than on Friday.
If Marvel chose to release its next MCU Phase 4 project on a Friday, She-Hulk would face even more competition. Netflix, Prime Video, and Apple TV Plus releases its new content on Fridays, so She-Hulk would certainly be against it if it arrived on that day.
Of course, She-Hulk can defend itself against what these streamers can offer – after all, the quality of productions on these services doesn’t always measure up. Yes, there are some top notch Prime Video shows, quality Netflix TV series and excellent Apple TV Plus shows to enjoy. But there are always a few failures among this trio’s offerings, so a Marvel TV series could take a stand against these less-than-stellar productions.
The problem She-Hulk would have, though, is if he came across a Stranger Things or Squid Game-style show; one that is extremely popular with the Netflix fanbase or another successful streamer. It’s a safer bet, then, for She-Hulk to come out on a Thursday and easily face competition from streamer-released projects like Peacock and Paramount Plus in doing so.
It’s unclear whether future Marvel shows will also air on Thursdays. This could simply be a one-time experiment on Disney’s part to see if the MCU and Star Wars TV series can succeed if they release on different days. Regardless, given what happened between Marvel and Obi-Wan, She-Hulk’s new Disney Plus release date makes perfect sense – and it will be fascinating to see how her Thursday launch experiment plays out.
For more MCU-based content, check out our Marvel movie ordering guide or read Black Panther: Wakanda Forever, Marvel’s latest Phase 4 superhero movie.